In his book, Accelerate! Move Your Business Forward Through the Convergence of Search, Social & Content Marketing, Arnie Kuenn puts it simply:
“Web users are consumers of content and you need to deliver compelling content that will engage them, and keep them coming back for more.”... read more
Great book review, but way more than just a glance of what the book is about — there are also examples and an extended discussion.
read more...
A lot of people talk about how "being frugal" is a major, and relatively recent, trend. While I may just be arguing semantics here, I don't think that phrasing is quite right. Many Americans have been frugal for a long, long time. The difference is, now frugality is associated with... read more
You don’t have to push coupons and sales to promote the “frugal is cool” trend in your content marketing strategies. Just figure out ways to give tips to your audience on how they can save money in general.
read more...
Twitter announced Thursday it will take part in “Do Not Track,” a cookie-blocking feature found in Mozilla’s Firefox browser that’s promoted by the Federal Trade Commission. What does that mean for you, the user?... read more
It doesn’t block ads — just personalized ads. But, it does prevent collection of certain private information.
read more...
I spend a lot of quality time in Private Q&A here on SEOmoz, and I recently passed a milestone – 1,000 private questions answered since we re-launched the system (just over a year ago). Not surprisingly, we see a lot of the same questions and concerns pop up over time,... read more
Great article on SEO, for veterans and newbies alike. Plus, Lesson #9 should be stamped on the back of our hands — and applied to a lot more things in life.
read more...
Don't Lie, Don't Pry
Don't Cheat, Can't Delete
Don't Steal, Don't Reveal
This is the social media policy of Farris Timimi, M.D., medical director for the Mayo Clinic Center for Social Media. ... read more
Yes, we’ve reached that point where corporate social media policies can be as long and detailed (and as confusing) as dress code policies. But, the Mayo Clinic shows that they don’t have to be.
read more...
One of the mandates bandied about lately is that B2B marketers need to become listeners. They should set up listening posts and they must listen first, before launching marketing programs. You're told listening is a requisite for establishing 2-way dialogue and sustaining relationships across the buying process. If you've "listened"... read more
I read a lot of great things everyday, but this is one of the best columns I’ve seen all year. Ardath Albee gives awesome insight on her take on content whispering and discusses specific ways you can “listen” to what your audience is thinking when they’re not saying a word.
read more...
